Loxo | Prospect Engagement Platform
5
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Loxo is a prospect engagement platform for SaaS Account Executives. Loxo allows AEs to create private mini-sites that host all the info their prospects will need in one place. This makes it easier for their prospects to communicate a world of info to different decision makers and executives - helping them get internal buy-in. Instead of forwarding 20-page PDFs, videos, slide decks, mutual action plans, and more (all as individual files), AEs can quickly create central hubs that host all these assets in one place. Then, all their prospect has to forward is one URL to their internal stakeholders. By decluttering the post-demo-call process, Loxo makes it easier for your prospect to get internal buy-in and speeds up sales cycles.

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AI Assistant of Loxo | Prospect Engagement Platform
https://www.loxoapp.com/

Category

Suitable for enterprise

HQ Location

London, United Kingdom

Twitter

Number of Employees

6

Year Founded

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Pros & Cons

PROS

It is effortless to share various information and documents with prospects that usually require multiple emails and attachments, which could easily be overlooked. Now, it is simple to direct prospects to one site and know that they have accessed the information. Once the first site is created, it is easy to tailor it to each prospect and adds a new level of professionalism to the engagement.

Working with the Loxo team has been an absolute delight. We see new features added often and they communicate with us frequently. The mini-sites themselves are easy to create and share. We use them with our customers post-sale and have gotten very positive feedback. Highly recommend it!

I've used Loxo's mini-sites to aid myself or my champion's presentation to C-level sponsors. You can put together an impressive site in less than 5 minutes for an upcoming meeting with a prospect, or you can extensively build out a business case with all relevant materials for a larger team in just 20-30 minutes. The Loxo team is super helpful and will jump on a call for support to ensure your site is as impactful as possible.

Loxo is a great way to accelerate enterprise deals that requires buy-in from multiple stakeholders. AEs can easily and quickly update the mini-sites. If you are using Webflow (or similar) to create landing pages for deals, you already understand the value in creating mini-sites for deals, but you probably want to make sure all of your AEs can self-serve easily so you can scale. If you aren't, just picture how hard it is for prospects across an organization to access all of the info they need in a simple and digestible way - you could probably do it better. Loxo isn't cheap, but it is good value.

Loxo is simply a game-changer for following up with prospects. It is a non-negotiable tool that I use every single day. Can't imagine being an AE and not using it. So many things that I love about the tool... - the customisation to build personalised sites for your prospects in a few minutes. - super user-friendly (don't have to be techy at all). - create a single source of truth for all knowledge info that your prospect needs throughout their evaluation process. Making their life 10x easier - No more long-winded emails with multiple attachments. I can now send one link for my prospects to click on and share with multiple stakeholders. Already have a significant impact on decreasing my admin time and speeding up my deal cycle considerably. - the analytics are great, and you can really get an insight into how engaged the prospect is and if they share your solution internally. - I also love the notifications you get when someone visits the site. Allows you to be very timely with your follow-ups. Huge credit to Joel and the team. Always available to speak and ensure you are maximising Loxo to it's full potential. Great at taking feedback on how they can improve the product.

Loxo is a game changer for enterprise sellers and has become a part of my daily routine. It allows me to stand out from our competition and sell a differentiated buying experience in what is traditionally a complex process. We are able to close deals faster by focusing on engaged prospects and enabling champions to sell internally more efficiently. The Loxo team is a great partner and takes customer success to heart.

We have won several deals now and been told that the mini-site set us apart from other vendors - what more do you want? It's so easy to spin up a new mini-site from a template following every sales call so it's a no-brainer.

Using Loxo means we can create champions faster by creating a link centralising information gathered throughout the evalution. It's effortless for champions to showcase their evaluation of our product and services to other stakeholders, as information is on longer locked in long email threads and disparate recording links. You can guide the customer through your typical sales process and use analytics to track their activity on the mini-site to see if they are serious in their evaluation. The team at Loxo have been SO supportive and have delivered so much value through their time and expertise. Truly a role model team on how to engage with customers.

Loxo gives individual sales people the ability to easily (which is key) create bespoke sites that can hold huge amounts of information for the prospect BUT allows it to be displayed and explored in such a way that feel intuitive and clear, rather than just being an information dump. There is a lot of scope for either mass producing generic sites built centrally or allowing trusted salesfolk to tailor it to suit their own selling process. It's easy to maintain and useful to re-engage prospects with the ability to add new content.

CONS

More creative options around branding the site to mirror the prospect's website and integrations with popular CRM tools for reporting would be great. I'm sure the Loxo team is looking into this, as they have been very responsive and open to new suggestions.

There is some inflexibility with design elements at the moment, but as I mentioned there are frequent feature pushes so I imagine more functionality will be added over time.

I honestly can't think of any Loxo feature I dislike now.

A minimum of 5 seats makes it hard for super-small sales teams to adopt.

Hard to say I dislike anything. The Loxo team is very good at taking on feedback on how they can improve the product e.g. how it looks on mobile. I can't wait to see how this tool evolves over-time.

Not much to dislike and they are only getting started. Just like any platform, it will occasionally have some minor bugs that the Loxo team is quick to address.

The editor for creating mini-sites can be a bit slow / clunky, but this isn't something that you have to deal with too often (since they're all templated) and the rate of product improvement will likely remove this issue soon.

I would love to see more integrations in the tool - which I know are coming - with the likes of CRM tools and perhaps Zoom or Gong to be able to quickly link recorded calls.

The worst bit about Loxo at the moment is that they keep bringing out fantastic new features, meaning we need to continually update the sites to make the most of them! (not really a criticism...!)

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